Tips We Hope You'll Find Useful
“Blogging isn’t about publishing as much as you can. It’s about publishing as smart as you can.”
John Morrow
Answer Man #15: Keyword Stuffing
Bad SEO There are several shady SEO practices that sadly are still being used and shouldn’t be. Collectively these techniques are often referred to as Black Hat techniques vs. ethical and Google approved techniques which are commonly called …. Wait for it….White hat...
Answer Man #14: Duplicate Content
Duplicate content is content that appears on the Internet in more than one place – for all practical purposes meaning on more than one website. So, what’s the big deal and why does it matter? It confuses search engines. You don't want to confuse search engines. Why...
Answer Man #13: Avoid Writing Thin Content
What do you do if your business is in one city, and you service several surrounding cities and towns and want to rank for searches that include the names of those cities and towns? Let me start with what NOT to do. You don’t simply create a list of all those cities...
The Three Elements of the “Near Me” Search
Let’s talk about the “Near Me” search – probably the most common type of search when looking for a local business. A near me search is when you enter a business category followed by the phrase near me – like “restaurant near me” or “hair salon near me”. Chances are...
Answer Man #12: Algorithm Changes: Stop Worrying About Them
I was discussing local SEO strategy with a client of mine and the topic of Google constantly changing its algorithms came up. Before I continue let me give you a good working definition: An algorithm is a complex mathematical formula Google uses to...
Answer Man Series #9: 6 Common Homepage Mistakes and Why You Should Avoid Them
The 1970’s Polyester Leisure Suit Just like clothes, hairstyles and cars, web design trends go in and out of style. If you saw someone wearing a 1970’s vintage polyester leisure suit you would make a judgement wouldn’t you? If your homepage is the online...